EXHIBITION STAND DESIGN
Samsung Fair Stand Sodex 2016
Designed by Solid Architecture, the Samsung Exhibition Stand for Sodex 2016 was conceived with a contemporary stand design approach that increased the brand's visibility in the exhibition area, strengthened visitor interaction, and supported product presentation. Corporate visibility, function, and aesthetics were combined within the same exhibition language.
The project aimed to create a more effective exhibition experience by considering product display areas, visitor circulation, and focal points together. The stand design developed for the Samsung Fair offers a holistic structure that strengthens fair communication through material selection, lighting usage, and the balance between indoor and outdoor spaces.
PRODUCT PRESENTATIONStrategic spatial design that enhances the display effect.
BRAND VISIBILITYA striking architectural language at the exhibition grounds.
